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JIC re-certifies Comscore, iSpot and VideoAmp as TV currencies through 2028

MediaPost’s Wayne Friedman reports that the U.S. Joint Industry Committee has re-certified Comscore, iSpot and VideoAmp as “national currencies” through 2028, based on 39 data questions and 672 tests across transaction types.

Based on reporting by The Measure — Jon Lafayette · mediapost.com — Wayne Friedman.

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