Local broadcasters scale streaming, but ad dollars lag the audience shift
TVNewsCheck reports that executives from NBCUniversal Local, E.W. Scripps, CBS, Gray Media and Viamedia told its Local TV Strategies conference that local streaming platforms are expanding fast, yet monetization has not kept pace with that growth.
Why it matters. Local broadcasters must close the gap between streaming reach and ad revenue or keep subsidizing digital growth with linear dollars.
Signal from tvnewscheck.com · read the original.
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