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Media sellers consolidate across UK, Japan, Germany and China

Madison and Wall reports this week’s international news centered on who controls premium media inventory sales, citing the UK weighing intervention in Sky’s ITV deal, Japan’s top networks forming a joint ad-trading company, and German publishers filing for a shared sales house.

Why it matters. Standalone media sellers lose negotiating leverage in upfronts as scale increasingly determines who sets terms with buyers.

Signal from Madison and Wall · read the original.

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