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USGA names Gupta Media as paid media agency of record

MediaPost’s Steve McClellan reports that the USGA picked Gupta Media as its paid media AOR after a competitive pitch, replacing Carmichael Lynch to drive ticket sales for upcoming U.S. Open and U.S. Women’s Open events.

Based on reporting by mediapost.com — Steve McClellan · campaignlive.com — Will Russo.

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