Campaign’s Lucy Shelley reports that Nagmeh Taheri has landed a growth-focused role at Stagwell, though the article’s paywall limits available detail on her exact title and remit.
Signal from campaignlive.co.uk · Lucy Shelley · read the original.
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Continue free →MediaPost’s Steve McClellan reports that the USGA picked Gupta Media as its paid media AOR after a competitive pitch, replacing Carmichael Lynch to drive ticket sales for upcoming U.S. Open and U.S. Women’s Open events.
Madison and Wall reports this week’s international news centered on who controls premium media inventory sales, citing the UK weighing intervention in Sky’s ITV deal, Japan’s top networks forming a joint ad-trading company, and German publishers filing for a shared sales house.
MediaPost’s Steve McClellan reports that LERMA/ was named agency of record for Real California Milk, the consumer brand of the California Milk Advisory Board, after a competitive review led by Mercer Island Group.