Mediacorp debuts shoppertainment microdrama Love Angels across social and TV
C21Media reports that Singapore’s Mediacorp has launched Love Angels, a 20-episode microdrama billed as its first “shoppertainment” title, embedding products into the plot for a content-to-commerce ad campaign across Facebook, Instagram, TikTok, MeWatch and Channel 8 with QR-code purchase links.
Why it matters. Advertisers gain a new shoppable-video format that collapses the gap between content and checkout across Mediacorp’s broadcast and social platforms at once.
Signal from c21media.net · read the original.
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