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Target brings TikTok’s top sleep brand to 550 stores

Digiday’s Gabriela Barkho reports that Target is launching Mellow Sleep, TikTok’s top-selling sleep brand, in 550 stores starting October 18 before going nationwide by year’s end.

Why it matters. Social-native brands that build audiences on TikTok Shop now get a direct path to big-box shelf space, giving platform virality a physical retail payoff beyond DTC sales.

Signal from digiday.com · Gabriela Barkho · read the original.

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