Billion Dollar Boy Group buys LinkedIn-focused shop Creator Authority
Marketing Dive’s Peter Adams reports that Billion Dollar Boy Group has acquired Creator Authority, a B2B creator marketing agency and official LinkedIn partner whose clients include Amazon, Adobe and Mastercard, to expand its West Coast footprint.
Why it matters. Agencies now have a template for treating B2B creator campaigns as a standalone discipline rather than an afterthought to consumer influencer work.
Signal from marketingdive.com · Peter Adams · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →