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MediaPost: Netflix needs franchise IP, maybe via studio M&A

MediaPost’s Wayne Friedman argues that Netflix’s real fix for weakening engagement isn’t microdramas or podcasts but buzzy branded franchises like Marvel or Star Wars, achievable through acquiring a studio such as Lionsgate or Sony Pictures.

Why it matters. If Netflix pursues a studio like Lionsgate or Sony for franchise IP, it would compete directly with legacy studios for acquisition targets already in play.

Based on reporting by mediapost.com — Wayne Friedman · wsj.com — Alan Murray.

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