Meta tests 90-minute Instagram videos as DTC brands pivot ad budgets to CTV
AdExchanger reports that Meta is testing long-form Instagram videos up to 90 minutes as DTC brands shift ad spend toward CTV.
Why it matters. DTC brands that once over-indexed on Meta now have a credible TV alternative, giving CTV platforms like Tatari new leverage to court midsize advertiser budgets.
Signal from adexchanger.com · read the original.
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