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Meta to strip advertisers of placement-exclusion controls

eMarketer reports that Meta plans to move ad placement exclusions to an automated system, removing advertisers’ ability to block campaigns from specific apps or placements like Reels or Facebook feed, per screenshots reported by Jon Loomer.

Why it matters. Advertisers lose the ability to keep brand-safety-sensitive campaigns off specific Meta placements, ceding that judgment entirely to Meta’s algorithm.

Signal from emarketer.com · read the original.

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