Meta’s creator push still trails YouTube’s ecosystem, insiders say

Next in Media’s Mike Shields reports that despite Meta CFO Susan Li touting partnership ads revenue doubling to ten billion dollars, industry voices say Meta treats creators mainly as an ad-impression source.

Why it matters. Creators keep building on YouTube for monetization infrastructure while treating Instagram mainly as a paid-ad outlet, leaving Meta’s platform loyalty weaker where it counts.

Signal from Next in Media · Mike Shields · read the original.

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