Mike Shields: Ellison should rethink TV ad sales, not just restaff it
Next in Media’s Mike Shields argues that David Ellison’s new Skydance-Paramount-Warner leadership team skipped ad sales, and that filling the role with a status-quo hire would waste the newly merged company’s scale.
Why it matters. If Ellison pools data or inventory with rival media companies against Meta, Google and Amazon, buyers gain a bigger first-party alternative to walled gardens.
Signal from Next in Media · Mike Shields · read the original.
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