MRC strips Nielsen PPM accreditation in 4 markets, denies it in 18 more
MediaPost’s Joe Mandese reports that the Media Rating Council has revoked Nielsen’s PPM accreditation in Baltimore, Jacksonville, Philadelphia and Pittsburgh, and denied accreditation for 18 other markets under review, including New York, Boston and Washington DC.
Why it matters. Radio stations and buyers in 22 markets now lack independently vetted audience data from Nielsen, weakening its currency status just as the industry challenges its pay-to-report model.
Signal from mediapost.com · Joe Mandese · read the original.
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