NBA’s esports league pivots to creator-led media company

Simon Owens reports that NBA Take-Two Media CEO Andrew Perlmutter is rebuilding the NBA 2K esports league as a media company, shifting from team-based tournaments toward creator-led shows after the NBA and Take-Two found audiences preferred individual streamers over organized competitions.

Why it matters. Other league-backed esports ventures now have a template for abandoning the pro-team format in favor of creator-driven programming and sponsorship revenue.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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