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NBCUniversal says shoppable TV revenue growing sharply via Traitors, Love Island

Modern Retail’s Julia Waldow reports that NBCUniversal’s shoppable TV business, spanning Peacock and partners like LG TVs, is growing significantly year over year, with svp Evan Moore citing a 171% lift in brand favorability when shoppable moments tie to beloved shows like “Traitors.”

Why it matters. Brands gain a new shoppable-TV channel where retail-media-style targeting now competes directly for ad budgets once reserved for traditional spots.

Signal from modernretail.co · Julia Waldow · read the original.

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