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Target weighs in-store digital screens, but cautiously

Adweek’s Mitchell Parton reports that Target’s Roundel network is exploring digital screens in stores, but only in ways that wouldn’t disrupt shopping, a Roundel vp said at a partner event, pointing instead to app and mobile-site ads already reaching 60% of in-store shoppers.

Why it matters. Brands seeking in-store reach at Target must rely on app and mobile-site placements for now, rather than physical screens.

Signal from adweek.com · Mitchell Parton · read the original.

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