NDTV adopts Amagi tool to fix long ad breaks on FAST platforms
Advanced Television reports that NDTV has adopted Amagi’s AdFlow Orchestrator to restructure its SCTE-35 ad markers for FAST and CTV distribution.
Why it matters. Reformatting broadcast ad breaks for FAST’s ad-load limits lets NDTV reclaim fill and yield that would otherwise go unsold on streaming platforms.
Signal from advanced-television.com · read the original.
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