Why it matters. Smaller Nestlé brands gain access to audience data borrowed from larger ones, letting marketers target thin-data products with the precision previously reserved for flagship brands.
Signal from adexchanger.com · Joanna Gerber · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →Ad Age’s Garett Sloane reports that Coca-Cola is rethinking how it gets products recommended as shoppers increasingly rely on AI agents to decide what to buy.
Adweek reports that OAAA launched a Technical Advisory Council of OOH tech leaders, chaired by Lamar’s Ian Dallimore, with founding members from JCDecaux, Clear Channel, OUTFRONT and others.
Advanced Television reports that Teg Grenager, who co-founded Adap.tv and led the IAB group that wrote the VAST and VPAID standards, has joined Infra TV as SVP of Product.