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Netflix adds Trade Desk programmatic access and new conversion tools

Adweek’s Mark Mwachiro reports that Netflix updated its Ad Suite with an enhanced Conversion API and new Netflix Pixel giving advertisers access to more than 20 lower-funnel conversion events.

Why it matters. Advertisers buying Netflix inventory through The Trade Desk gain first-party conversion and attribution data they previously lacked outside Netflix’s own dashboards.

Signal from adweek.com · Mark Mwachiro · read the original.

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