Netflix’s ad tier heads to nine more European markets next March
VideoWeek’s Tim Cross-Kovoor reports that Netflix used its first UK Upfront to confirm its ads tier launches in nine new European markets next March, plus programmatic pause ads and expanded income and consumption targeting.
Why it matters. European buyers now have to plan for Netflix inventory across nine additional markets where they previously had no ads-tier option.
Signal from videoweek.com · Tim Cross-Kovoor · read the original.
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