Netflix’s GTA VI first look drove a 24% spike in app downloads
TheWrap’s Kayla Cobb reports that Sensor Tower found Netflix’s U.S. app downloads rose 24% the day it posted an extended GTA VI first look, with iOS downloads up 54% as the app jumped to 35th on the App Store’s free chart.
Why it matters. Publishers now have data showing exclusive gaming content can pull new users into a streaming app, even footage also available free on YouTube.
Signal from thewrap.com · Kayla Cobb · read the original.
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