News creators struggle to monetize despite dominating Americans’ news diets

Digiday’s Alyssa Mercante reports that nearly 60% of Americans now get news from social media, yet creators describe news as “the most difficult category” for brand deals due to brand safety concerns.

Why it matters. Brands’ aversion to political and controversial content means independent news creators increasingly bypass advertising for subscription and platform-revenue models instead.

Signal from digiday.com · Alyssa Mercante · read the original.

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