Nexxen standardizes programmatic home screen ads across TV OEMs
AdExchanger’s Victoria McNally reports that Nexxen launched tools letting advertisers upload creative once and deploy across multiple TV OEMs like V, TCL and TiVo, cutting OEM onboarding time by up to 50%. Home screen inventory is now attracting performance marketers beyond entertainment brands.
Why it matters. Faster, standardized onboarding across OEMs opens home screen inventory to a broader set of buyers who previously found the fragmented one-off integrations too costly to scale.
Based on reporting by adexchanger.com — Victoria McNally · markets.businessinsider.com.
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