NFL’s Wednesday opener draws 25 million viewers, tops Trump convention
Bloomberg’s Hannah Miller reports that a Seahawks-Patriots Super Bowl rematch kicked off the NFL season on a Wednesday, drawing more than 25 million viewers across NBC and Peacock.
Why it matters. NBC and the NFL gain evidence that a Wednesday slot can still command mass audience, even opposite live political programming, strengthening the case for scheduling flexibility in future rights negotiations.
Based on reporting by awfulannouncing.com — Manny Soloway · bloomberg.com — Hannah Miller.
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