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Nielsen launches local college football fandom index, tops with Birmingham

Nielsen expands its Scarborough Fandom Index franchise to college football, ranking local markets on eight engagement metrics. Birmingham, Des Moines/Ames, Columbus, Omaha and Knoxville top the list, led by mid-size markets near flagship programs.

Why it matters. Advertisers targeting college football fans now have a market-level currency beyond linear ratings, pointing dollars toward mid-size DMAs over large coastal metros.

Signal from nielsen.com · read the original.

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