Nielsen launches quarterly tracker for smart speakers, VR and new platforms
Nielsen debuts MediaTech Trender, a quarterly survey of 2,000 U.S. consumers tracking emerging devices like smart speakers and VR. Early data show smart speaker household ownership hit 24% in Q2 2018, up from 22% the prior quarter.
Why it matters. Marketers and device makers gain a standing, trended benchmark to decide where to place bets on emerging platforms before adoption curves harden.
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