Total TV ad impressions across streaming and linear fell 3.73% to 4.23 trillion in the first half of 2024, per iSpot.tv.
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Continue free →iSpot’s Week 1 NFL scoreboard shows tech, AI and cloud brands hit 6.21% share of voice, up from 2.20% a year ago. Starlink, absent from linear TV last season, ranked 27th of 149 brands by impressions.
Nielsen debuts MediaTech Trender, a quarterly survey of 2,000 U.S. consumers tracking emerging devices like smart speakers and VR. Early data show smart speaker household ownership hit 24% in Q2 2018, up from 22% the prior quarter.
At the IAB’s Podcast Upfront, executives praised rising investment in the channel but warned that ad spend still trails actual consumption. Speakers called for modernized, standardized metrics to close that gap and better reflect podcasting’s growth.