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Tech brands triple NFL ad share as Starlink debuts on linear

The Measure’s Jon Lafayette reports that iSpot’s Week 1 NFL scoreboard shows tech, AI and cloud brands hit 6.21% share of voice, up from 2.20% a year ago. Starlink, absent from linear TV last season, ranked 27th of 149 brands by impressions.

Why it matters. NFL inventory buyers now compete against a wave of well-funded tech and AI advertisers for the same premium live-sports slots.

Signal from The Measure · Jon Lafayette · read the original.

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