Nielsen: radio reaches 92% of US adults monthly, tops every other platform

Nielsen is reporting that radio reaches 92% of US adults monthly, more than TV-connected devices, smartphones or live TV, and drives 82% of ad-supported audio time versus 16% for streaming music services.

Why it matters. Buyers relying on in-car or connected-device data alone miss the audience Nielsen’s panel-based audio measurement is built to capture.

Signal from nielsen.com · read the original.

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