Breaking
MeasurementProgressive Pop: MS NOW posts lone demo gain in cable news’ down week
medianexis.
medianexis.
Subscribe

iSpot data: Sonic’s $7 deal, not celebrity QBs, drives NFL ad lift

The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Sonic’s “Greatest Seven” spots with Baker Mayfield and Bijan Robinson scored +54 points above norm among NFL followers, with the $7 Meal Deal driving purchase intent more than the athlete talent.

Why it matters. Brands get evidence that a strong price offer can outperform celebrity casting, pushing them to treat talent as an amplifier rather than the lead hook.

Signal from The Measure · Eleanor Semeraro · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Measurement

All →

Omnicom and Vevo build a ‘Brand Fandom’ metric around music super fans

The Measure’s Jon Lafayette reports that Omnicom Media Partner Intelligence and Vevo developed a Brand Fandom metric linking consumer passion to purchase intent.

Comcast research: multiscreen TV/streaming beats social on attention, recall

MediaPost’s Wayne Friedman reports that Comcast Advertising’s H1 2026 research, done with MediaScience, Innovid and Mastercard, found big-screen ads deliver 36% more viewing time than social media and 2.2 times higher brand recall.

Nielsen: radio reaches 92% of US adults monthly, tops every other platform

Nielsen is reporting that radio reaches 92% of US adults monthly, more than TV-connected devices, smartphones or live TV, and drives 82% of ad-supported audio time versus 16% for streaming music services.