Omnicom and Vevo build a ‘Brand Fandom’ metric around music super fans
The Measure’s Jon Lafayette reports that Omnicom Media Partner Intelligence and Vevo developed a Brand Fandom metric linking consumer passion to purchase intent.
Why it matters. Advertisers now have a quantified case for paying for artist-aligned music placements over generic adjacency buys.
Signal from The Measure · Jon Lafayette · read the original.
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