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Nielsen’s Gauge: TV usage falls 4.4% in August as World Cup glow fades

Nielsen reports that total TV usage dropped 4.4% in August as the post-World Cup lull and back-to-school season cooled viewing.

Why it matters. Nielsen’s own figures show streaming gaining share even as total usage falls, reinforcing the shift of ad dollars away from linear’s shrinking broadcast and cable base.

Signal from nielsen.com · read the original.

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