iSpot’s SAGE finds Wells Fargo’s celebrity ads win likes, not purchase intent
The Measure’s Eleanor Semeraro reports that iSpot’s AI agent SAGE analyzed Wells Fargo’s Steve Martin and Martin Short campaign and found it consistently beats brand norms on Likeability by 55 points.
Signal from The Measure · Eleanor Semeraro · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →