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YouTube’s TV viewing share hits record 15.8% in August

TheWrap’s Lucas Manfredi reports that Nielsen’s Media Distributor Gauge shows YouTube grew its TV viewing share 6% to a record 15.8% in August, even as overall TV usage fell 4.4% post-World Cup.

Why it matters. Pending deals like Paramount-WBD and Fox-Roku would reshuffle the distributor rankings without changing YouTube’s lead, giving the platform continued leverage in upfront negotiations.

Signal from thewrap.com · Lucas Manfredi · read the original.

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