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Omnicom wins Coke’s North America media; WPP keeps global account

Adweek’s Christopher Cicchiello reports that WPP retained Coca-Cola’s global media account while Omnicom won the North American business, following two separate competitive reviews.

Why it matters. Splitting the account by region gives Omnicom a foothold on one of the world’s largest media budgets while forcing WPP to defend its hold on the rest against a rival now inside the account.

Signal from adweek.com · Christopher Cicchiello · read the original.

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