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OpenAI builds a business hub to manage brand presence in ChatGPT

Adweek’s Kendra Barnett reports that OpenAI is rolling out tools letting businesses manage how they appear in ChatGPT answers, echoing Google’s approach to search presence management. The move signals OpenAI’s push to formalize generative engine optimization as its own discipline for brands.

Why it matters. Brands now get a direct channel to shape their visibility inside ChatGPT responses, where GEO specialists previously had to guess at ranking signals.

Signal from adweek.com · Kendra Barnett · read the original.

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