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OpenAI case study: VistaPrint sees 5.9x ROAS on ChatGPT Ads

OpenAI is reporting that VistaPrint’s conversion-optimized ChatGPT Ads campaign returned 5.9 times ad spend and cut cost per attributed order by roughly 90% versus its earlier click-focused campaign.

Why it matters. Advertisers now have a self-reported benchmark for conversion-based bidding on ChatGPT Ads, giving OpenAI a case to court other ecommerce brands considering the channel.

Signal from openai.com · read the original.

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