Swivel builds agentic AI agents piece-by-piece for CTV ad ops
Swivel builds agentic AI agents piece-by-piece for CTV ad ops
AdExchanger’s Alyssa Boyle reports that Swivel, the publisher tech startup from ex-FreeWheel and SpringServe veterans, is building separate AI agents for budgeting, pacing, trafficking and yield management rather than one consolidated tool.
OpenAI case study: VistaPrint sees 5.9x ROAS on ChatGPT Ads
OpenAI case study: VistaPrint sees 5.9x ROAS on ChatGPT Ads
OpenAI is reporting that VistaPrint’s conversion-optimized ChatGPT Ads campaign returned 5.9 times ad spend and cut cost per attributed order by roughly 90% versus its earlier click-focused campaign.
Ad tech splits in two as AppLovin and Unity surge, Teads posts $325.5M loss
Ad tech splits in two as AppLovin and Unity surge, Teads posts $325.5M loss
Digiday’s Ronan Shields reports that third-quarter filings from six public ad tech firms show a widening gap, with AppLovin revenue up 55% to $2.19 billion and Unity up 32%, while Criteo, Taboola and Teads all posted declines.