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Swivel builds agentic AI agents piece-by-piece for CTV ad ops

AdExchanger’s Alyssa Boyle reports that Swivel, the publisher tech startup from ex-FreeWheel and SpringServe veterans, is building separate AI agents for budgeting, pacing, trafficking and yield management rather than one consolidated tool.

Why it matters. Publishers can adopt agentic tools piecemeal rather than ceding their entire ad ops workflow to AI at once, lowering the barrier to entry for CTV sellers wary of full automation.

Signal from adexchanger.com · Alyssa Boyle · read the original.

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