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Opt-ed In is Not Enough: Florida sues Netflix over data harvesting behind ad business

Watch this space, because the ramifications could be huge for measurement and targeting: Florida’s attorney general sued Netflix, alleging it collected roughly 550 billion daily user events since 2016 while marketing itself as privacy-friendly, then monetized that data with its 2022 ad launch.

Why it matters. If Florida prevails, streamers that built ad businesses on pre-existing engagement data face the same bait-and-switch claim regardless of prior no-ads marketing.

Signal from hollywoodreporter.com · Winston Cho · read the original.

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