Paramount+ plans a free ad-supported tier post-WBD merger
Simon Owens reports that Business Insider found Paramount streaming leadership telling employees this summer that Paramount+ will add a free tier, micro dramas, interactive ad formats, and a TikTok-style feed with comments and AI clipping.
Why it matters. A free, ad-supported Paramount+ tier opens the door to viewers who won’t pay, expanding the advertising audience Paramount can sell against Netflix, YouTube and Tubi.
Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.
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