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Political ad buyers still treat CTV like broadcast, op-ed warns

AdExchanger’s guest columnist Mark Jablonowski argues that campaigns spending part of $11 billion in midterm ad dollars on connected TV keep using broadcast-era targeting instead of precision tools.

Why it matters. Campaigns that fail to apply voter-file targeting to CTV waste spend reaching irrelevant or already-decided viewers, squeezing results from a fixed election-cycle budget.

Signal from adexchanger.com · AdExchanger Guest · read the original.

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