AdExchanger Guest

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

5 stories, newest first.RSS →

CTV’s show-level data gains don’t yet translate into show-level buying

CTV buyers are getting better show-level reporting, but a Tatari executive writes that major exchanges still don’t offer scaled show-level optimization as a standard product.

Streaming fasts-data-gap-is-a-measurement-problem-not-a-fraud-problem

FAST’s data gap is a measurement problem, not a fraud problem

An AdExchanger opinion piece argues FAST viewing is real and growing, but platforms withhold audience data from channel operators and buyers. Revenue per viewing hour has fallen from 18 cents to eight cents as CPMs near single digits.

Sep 11

Ad-tech amazons-own-auction-language-contradicts-itself-dsp-analysis-finds

Amazon’s own auction language contradicts itself, DSP analysis finds

The FTC’s Amazon lawsuit covers only search ads, but Amazon DSP materials describe Private Auction pricing four different ways. Amazon’s own research admits payment rules in such auctions are “only partially specified.”

Sep 10

Measurement ctv-should-chase-causal-proof-not-attribution-argues-new-column

CTV should chase causal proof, not attribution, argues new column

A Central Control opinion piece argues CTV cannot out-attribute Google, Meta or retail media, which own closed-loop conversion data.

Sep 2

Ad-tech googles-bidding-change-exposes-agentic-advertisings-principal-agent-problem

Google’s bidding change exposes agentic advertising’s principal-agent problem

Google Ads now bids more aggressively toward a set target ROAS or CPA, even when historical performance beat that target, turning the target into a price rather than a ceiling.

Aug 31