Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
AdExchanger publishes a guest column from Samsung Ads’ Justin Fromm arguing that subscriber counts and MAUs mask “ghost audiences” — inactive subscribers who count toward platform size but generate no real ad supply.
AdExchanger Guest argues that B2B buying decisions are shifting into AI assistants, private messages and dark social that ad tech can’t observe, leaving attribution models crediting only the visible fraction of a buyer’s journey.
Oct 27AdExchanger’s guest columnist Mark Jablonowski argues that campaigns spending part of $11 billion in midterm ad dollars on connected TV keep using broadcast-era targeting instead of precision tools.
Oct 21AdExchanger is reporting that an off-the-shelf marketing mix model estimated 10 paid channels drove roughly 75% of new-customer volume, while a custom build using identical data found under 1% incremental contribution.
Oct 19AdExchanger is publishing a guest column arguing that performance CTV vendors oversell attribution precision television cannot actually deliver.
Oct 13AdExchanger’s guest columnist argues that Infillion’s purchase of Foursquare, following Publicis-LiveRamp, shows consolidation forcing a reckoning: owning a data or measurement provider while also selling media technology raises real questions about equitable access and data flow.
Oct 12AdExchanger is reporting that a guest column argues podcast advertising is entering a viewability-style crisis, as Spotify’s skippable-ad test and YouTube’s engaged-view methodology erode the assumption that an impression equals consumption.
Oct 6AdExchanger’s AdExchanger Guest reports that CTV buyers are getting better show-level reporting, but a Tatari executive writes that major exchanges still don’t offer scaled show-level optimization as a standard product.
Sep 18AdExchanger’s AdExchanger Guest reports that an AdExchanger opinion piece argues FAST viewing is real and growing, but platforms withhold audience data from channel operators and buyers. Revenue per viewing hour has fallen from 18 cents to eight cents as CPMs near single digits.
Sep 11AdExchanger’s AdExchanger Guest reports that the FTC’s Amazon lawsuit covers only search ads, but Amazon DSP materials describe Private Auction pricing four different ways. Amazon’s own research admits payment rules in such auctions are “only partially specified.”
Sep 10AdExchanger’s AdExchanger Guest reports that a Central Control opinion piece argues CTV cannot out-attribute Google, Meta or retail media, which own closed-loop conversion data.
Sep 2AdExchanger’s AdExchanger Guest reports that Google Ads now bids more aggressively toward a set target ROAS or CPA, even when historical performance beat that target, turning the target into a price rather than a ceiling.
Aug 31