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PPC Land’s glossary maps how Amazon built its STV ad business

PPC Land’s Luis Rijo explains that STV is Amazon’s shorthand for streaming TV ads across Prime Video, Twitch and Fire TV, now folded into DVA+ after Amazon retired the DSP name and Sponsored TV branding in 2026.

Why it matters. Buyers can no longer compare streaming TV results directly with search ROAS since Amazon’s own guidance tells advertisers to exclude STV spend from that calculation.

Signal from ppc.land · Luis Rijo · read the original.

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