ProSieben cuts full-year guidance after 11% revenue decline
VideoWeek’s Tim Cross-Kovoor reports that ProSiebenSat.1 posted preliminary nine-month results showing group revenues down eleven percent year over year, even as cost cuts lifted profitability.
Why it matters. ProSieben’s reliance on cost cuts rather than revenue growth signals that German advertisers are still pulling back spend on linear broadcast.
Signal from videoweek.com · Tim Cross-Kovoor · read the original.
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