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Publicis fires back at WPP CEO over ‘handshake deal’ jab

Adweek’s Rebecca Stewart and Christopher Cicchiello report that Publicis Groupe published an open letter rebutting WPP CEO Cindy Rose’s October 29 earnings-call remarks on pitchless “CEO handshake” wins.

Why it matters. If pitchless “handshake” wins become the industry norm Publicis is defending, clients and rival holdcos will face pressure to treat skipping formal review as acceptable practice.

Signal from adweek.com · Rebecca Stewart, Christopher Cicchiello · read the original.

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