TelevisaUnivision sells out 2026 Latin Grammys ad inventory
TheWrap’s Lucas Manfredi reports that TelevisaUnivision has sold out ad inventory for the 27th Latin Grammy Awards, landing 20 new advertisers and a more than 40% jump in digital and social revenue.
Why it matters. The sellout shows advertisers paying up for Spanish-language live events even as linear ratings decline elsewhere, strengthening TelevisaUnivision’s case for premium pricing next year.
Signal from thewrap.com · Lucas Manfredi · read the original.
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