Publicis fires back at WPP’s Cindy Rose over ‘handshake deal’ jab
Campaignlive’s Shauna Lewis reports that Publicis sent an open letter to WPP chief executive Cindy Rose, calling her “pitch-less CEO handshake” comments from last week’s investor call an “insult to clients’ intelligence.”
Why it matters. If pitch-free account moves become the public norm clients expect, agencies lose the argument that formal pitches are the only credible way to prove due diligence.
Signal from campaignlive.com · Shauna Lewis · read the original.
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