Jasmine Sheena

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

3 stories, newest first.RSS →

X and Samba launch outcomes measurement for entertainment marketers

X and Samba are partnering on an outcomes measurement offering that shows entertainment advertisers whether X campaigns drove actions like movie ticket purchases or streaming, with a reported 55% lift across six streaming initiatives.

Ad-tech time-magazine-starts-running-ads-aimed-at-ai-agents-not-humans

Time magazine starts running ads aimed at AI agents, not humans

Time is serving “Agent Ads” via ad-tech platform Mobian to an allow list of roughly 70 bots, routing them to markdown pages with brand-verified facts before they reach the actual webpage.

Sep 8

Ad-tech openai-redesigns-chatgpt-ad-onboarding-to-build-campaigns-in-60-seconds

OpenAI redesigns ChatGPT ad onboarding to build campaigns in 60 seconds

OpenAI is rolling out a new campaign onboarding flow that lets advertisers input a website URL and get an AI-generated ad, targeting suggestions, and bidding setup in under a minute.

Aug 31