Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Marketing Brew’s Jasmine Sheena reports that Meta’s price per ad rose 12% year over year in both Q1 and Q2, pushing some media buyers to shift client budgets into the “Q5" window from late December into January.
Oct 10Meta has made a big deal over its dynamic creative chops. Now it’s using force to drive adoption.
Sep 29Marketing Brew’s Jasmine Sheena reports that AgenticAdvertising.org named its first board, filling 22 of 40 seats, with WPP Media’s Ingmar Zach and Salesforce’s Gabe Joynt among leaders, while tech and publisher seats are full but marketer and agency slots still need filling.
Sep 29Marketing Brew’s Jasmine Sheena reports that X and Samba are partnering on an outcomes measurement offering that shows entertainment advertisers whether X campaigns drove actions like movie ticket purchases or streaming, with a reported 55% lift across six streaming initiatives.
Sep 15Marketing Brew’s Jasmine Sheena reports that time is serving “Agent Ads” via ad-tech platform Mobian to an allow list of roughly 70 bots, routing them to markdown pages with brand-verified facts before they reach the actual webpage.
Sep 8Marketing Brew’s Jasmine Sheena reports that OpenAI is rolling out a new campaign onboarding flow that lets advertisers input a website URL and get an AI-generated ad, targeting suggestions, and bidding setup in under a minute.
Aug 31